Ê×Ò³ > άèë²ÆË°ÐÂÎÅ

Î人´ú¿ª´ò³µ·¢Æ±_´ú¿ªÎ人½»Í¨·Ñ·¢Æ±_¡¾½øÈë²é¿´ÁªÏµ·½Ê½¡¿_άèë²ÆË°

Î人´ú¿ª´ò³µ·¢Æ±_´ú¿ªÎ人½»Í¨·Ñ·¢Æ±_¡¾½øÈë²é¿´ÁªÏµ·½Ê½¡¿Ëù¿ªÆ±¾ù¿ÉÑéÏîÄ¿_ »áÒ鷢Ʊ>¹ã¸æ·¢Æ±>²ÄÁÏ·¢Æ±>°ì¹«ÓÃÆ··¢Æ±>סËÞ·¢Æ±>²ÍÒû·¢Æ±>¾Æµê·¢Æ±¡ªÎ¬èë²ÆË°ÊÇÒ»¼ÒרΪÄúµÄÆóÒµÌṩһվʽ²ÆË°·þÎñµÄƽ̨£¬¹«Ë¾×¢²á¡¢¹«Ë¾±ä¸ü¡¢¹«Ë¾×¢Ïú¡¢¼ÇÕ˱¨Ë°¡¢²ÆË°¹ËÎÊ¡¢Ë°Îñ³ï»®¡¢ÈËÊ´úÀí¡¢É̱ê×¢²á¡¢´ú°ì×ÊÖÊ¡¢»á¼Æ¡¢×ʲúÇå²é¡¢É󼯱¨¸æµÈÒµÎñ¡£

¹Ì¶¨×ʲú¼õÖµÕËÎñ´¦ÀíÊÇÔõÑùµÄ

ÈçºÎ·À·¶»ù½ðͶ×Ê·çÏÕ£¿ÕÆÎÕÕâËÄÕУ¡

    ÕýÎÄ TikTok shop·µ³¡£¬ShopeeÓ¦¼¤ ¶«ÄÏÑÇÊг¡¾ºÕù¼Ó¾ç£¬ShopeeÐèÒªÏòÍâѰÕÒеÄÔö³¤µã¡£Shopee´ÓÀ´¶¼²»Ö»°²ÓÚ¡°¶«ÄÏÑǵçḚ́ÔÖ÷¡±µÄÉí·Ý£¬Î´À´ºÜÓпÉÄܳÉΪTikTok¡¢ËÙÂôͨ¡¢TemuµÈƽ̨µÄÈ«Çò»¯¾ºÕù¶ÔÏó¡£ ¾¡¹ÜTikTok Shop±»Ó¡Äá·âɱ֮ºó£¬¼¸ºõËùÓÐÈ˶¼ÈÏΪTikTok ShopÒ»¶¨»áÖØ·µÓ¡Äá £¬µ«Ë­Ò²Ã»Ïëµ½£¬TikTokµÄ¶¯×÷»áÈç´ËѸÃÍ¡£´Ó10ÔÂ4ÈÕÕýʽÏÂÏßµ½12ÔÂ11ÈÕÓëGoTo¼¯ÍލÁ¢µçÉÌÕ½ÂÔ»ï°é¹ØÏµ£¬ÒÔ8.4ÒÚÃÀÔªÊÕ¹ºGoToÆìϵçÉÌÆ½Ì¨Tokopedia 75.01%µÄ¹É·Ý£¬Í¨¹ý¸ÃÆ½Ì¨ÖØÆôÔÚÓ¡ÄáµÄµçÉÌÒµÎñ£¬TikTok Shop½öÓÃÁËÁ½¸ö¶àÔµÄʱ¼ä¾ÍʵÏÖÁË¡°ÉÁµçÆÆ¾Ö¡±£¬ÔÚÔ½¹ýÀ×ÇøµÄͬʱ»¹Îª×Ô¼ºÕÒµ½ÁËÒ»¸öÇ¿´óµÄ±¾µØÃËÓÑ¡£GoTo¼¯ÍÅÊÇÓ¡Äá*µÄ¿Æ¼¼¹«Ë¾£¬ÓÉÖ§¸¶¾ÞÍ·¡¢µ±µØ*µÄ³öÐÐÆ½Ì¨GojekºÍ*µÄ¹ºÎïÆ½Ì¨TokopediaºÏ²¢¶ø³É£¬ÒµÎñ¸²¸ÇÏßÉÏÖ§¸¶¡¢´ò³µ¡¢¹ºÎïºÍÅäËͶà¸öÁìÓò£¬Ï൱ÓÚÓ¡Äá°æÃÀÍÅ¡¢µÎµÎ¡¢Ö§¸¶±¦ºÍÌÔ±¦µÄ¼¯ºÏÌ壬ʵÁ¦ÐÛºñ£¬µ«³¤ÆÚÉîÏÝ¿÷ËðÄà̶¡£¶ÔTikTok¶øÑÔ£¬GoTo¼¯Íŵġ°±¾µØ»§¿Ú¡±ÎªÆäµçÉÌÒµÎñµÄºÏ¹æÐÔÌṩÁËÓÐÁ¦Ö§³Å£¬¶øÇÒÔÚÓ¡ÄáÓµÓÐÍêÕûµÄÎïÁ÷¡¢½ðÈں͹©Ó¦Á´Éú̬£¬Ìî²¹ÁËTikTokÔÚµçÉÌÉú̬½¨ÉèÉϵIJ»×ã¡£GoTo¼¯ÍÅÔò¿ÉÒÔͨ¹ýÕâ´ÎºÏ×÷»ñµÃÎȶ¨µÄÊÕÒæºÍÏÖ½ðÁ÷¡£²»½öÈç´Ë£¬TikTok ShopÓëTokopediaµÄǿǿÁªÊÖ»¹½«¸ø¶«ÄÏÑDZ¾ÍÁµçḚ́ÔÖ÷Shopee´øÀ´¸ü´óѹÁ¦¡£Êý¾ÝÏÔʾ£¬È¥ÄêShopee¡¢Tokopedia¡¢Lazada¡¢BukalapakËĸöµçÉÌÆ½Ì¨¹²Í¬Õ¼¾ÝÁËÓ¡Äá90%ÒÔÉϵĵçÉÌÊг¡£¬ÆäÖÐShopeeÈ¥ÄêÕ¼±È36%£¬¿´ÉÏÈ¥ÉùÊÆºÆ´óµÄTikTok Shopʵ¼ÊÖ»Õ¼¾ÝÁË5%µÄÊг¡·Ý¶î¡£¶øÍ¨¹ýÕâ´ÎºÏ×÷£¬TikTok˳Àû½ÓÊÖTokopediaÔÚÓ¡Äá35%µÄÊг¡·Ý¶î£¬·´³¬ShopeeÒ»Ô¾³ÉΪ*¡£¿ÉÒÔÔ¤ÁϵÄÊÇ£¬¼èÄѶȹýË®ÄæÆÚµÄshoppe£¬ÏÂÒ»Ä꽫»áÓиü¶à³¡Ó²ÕÌÒª´ò¡£01ÖØ»ØÓ¡Äᣬ˭²ÅÊÇ¡°À´Õß¡±£¿TikTok shopºÍGoToµÄÕâ´ÎºÏ×÷±»¹úÍâ·ÖÎöʦ³ÆÎª¡°ÉñÀ´Ö®±Ê¡±¡£×îÔç¡°·âɱ¡±TikTok ShopÖ®¼Ê£¬Ó¡Äá¹Ù·½¸ø³öµÄÀíÓÉÊǵçÉÌÖ±²¥´ø»õÔì³ÉÁ÷Á¿Â¢¶Ï£¬¶ÔÓ¡ÄáʵÌåÐÐÒµÔì³É¾Þ´ó´ò»÷¡£µ«Ó¡ÄáÔÚǰ¼¸Äê¾ÍÊÔͼ½ûÖ¹ShopeeÂô¼ÒÖ±½ÓÔÚÆ½Ì¨ÉÏÏúÊÛÖйúÖÆÔìÉÌÆ·£¬½ñÄê7Ô»¹ÔøÒªÇóµçÉÌÆ½Ì¨½ûÊÛ100ÃÀÔªÒÔϵĽø¿ÚÉÌÆ·£¬ÆäÖÐShopeeºÍ°¢ÀïÆìÏµĶ«ÄÏÑǵçÉÌÆ½Ì¨Lazada¶¼ÊÇÖØµã¹ØÕÕ¶ÔÏó£¬×îÖÕÁ½´ó¶«ÄÏÑǵçḚ́ÔÖ÷ÔÚÓ¡Äá¶¼Ö»¶Ô±¾µØÂô¼Ò¿ª·ÅÈëפ£¬±ÜÃâÍâÀ´ÉÌÆ·¡°ÈëÇÖ¡±Ó¡ÄáÊг¡¡£¶ø¶ÔTikTok ShopµÄ½ûÁî°ä²¼Ö®Ê±£¬ÕýÊÇÆäÈ«Íйܿ羳ÏîÄ¿ÉÏÏß²»¾Ã£¬´óÁ¦ÕÐÉ̶ԽÓÖйú¹©Ó¦Á´µÄ¹Ø¼üʱ¿Ì£¬ËäÈ»TikTokÈ«ÍйÜÒµÎñ×îÖÕûÓÐÂ䵨ӡÄᣬµ«²»·Á°­Ìýµ½·çÉùµÄÓ¡ÄáÕþ¸®¶Ô´Ë±íʾµ£ÓÇ£¬²¢¹«¿ª·´¶ÔTikTokÈ«ÍйÜģʽ¡£µ±Ê±ÈÃTikTok ShopÀ뿪ӡÄáµÄÄÇÌõ½ûÁî¹æ¶¨¡°Éç½»µç×ÓÉÌÎñƽ̨½«²»±»ÔÊÐí½øÐеç×ÓÉÌÎñÀàÐ͵ÄÏúÊÛ½»Ò×£¬ÓÈÆäÊÇΪÂò·½ºÍÂò·½Ö´Ðи¶¿î½»Òס£¡±µ«ÔÚÓ¡ÄáÊг¡Ö»ÎªÓ¡ÄáÂô¼ÒÏúÊÛÓ¡ÄáÉÌÆ·µÄShopeeºÍLazadaÈ´ÒÀÈ»¿ÉÒÔÔÚ×Ô¼ºµÄµçÉÌÆ½Ì¨ÉÏ¿ªÕ¹Ö±²¥´ø»õ£¬¼¸ºõÊÇÌù×ÅTikTok Shop»®¡°Èý°ËÏß¡±£¬¿É¼ûµ±³õ·â½ûTikTok shop²¢²»ÊÇÒòΪֱ²¥²ÎÓëµÃÌ«¶à£¬¶øÊÇÒòΪӡÄá·Öµ½µÄÌ«ÉÙ¡£ÒµÄÚÈËÊ¿·ÖÎö£¬Shopee±¾Éí¾ÍÊǶ«ÄÏÑÇÆóÒµ£¬ÔÚµ±µØÓÐÒ»¶¨µÄÕþÉÌ»ù´¡£¬¶øTikTokÏëÔÚ¶«ÄÏÑÇ×öÒ»¸ö´¿ÃÀʽµÄ»¥ÁªÍø¹«Ë¾ÊÇÓÐÄѶȵÄ£¬µ¥´¿×öÉ罻ýÌ廹ºÃ£¬Ò»µ©×öµçÉ̾ÍÓëµ±µØÊг¡²úÉúÁËÇ¿¹ØÁª£¬Èç¹û±¾¹úÀûÒæ¼¯ÍŲÎÓë²»½øÈ¥£¬¾Í»áµ¼ÖÂËûÃǸÐÊܵ½¸÷ÖÖ·çÏյĴæÔÚ¡£¶øÍ¨¹ýÕâ´ÎºÏ×÷£¬TikTok Shop´Ó¡°ÍâÀ´Õß¡±Ò¡ÉíÒ»±ä³ÉÁËÓ¡ÄáºÏ×ʵçÉÌÆ½Ì¨£¬Ó¡Äá±¾¹ú´óÐͼ¯ÍÅGoToÉî¶È²ÎÓëÆäÖУ¬ÔÚÓ¡ÄáµÄÕþÉÌ»ù´¡±ÈÆðShopee¸ü¼ÓÀιÌ£¬ÓÈÆäºÍÓ¡ÄáÖÐСÆóÒµ²¿¹ØÏµÃÜÇУ¬GojekµÄÔ­ÁªºÏ´´Ê¼ÈËÔÚ2019Äê¾Í³ÉΪÁË30¶àλ×ÜͳÄÚ¸ó¹ÙÔ±Ö®Ò»¡£¶«ÄÏÑDZ¾ÍÁµçÉÌShopee·´µ¹ÒòÆäÐÂ¼ÓÆÂ¹ú¼®ºÍ»ªÈ˱³¾°³ÉÁËÓ¡ÄáÊг¡ÀïµÄ¡°ÍâÀ´Õß¡±¡£ÕâÑùµÄת±ä´Ùʹ¶àλӡÄá¹ÙÔ±ÔÚTikTok ShopÏÂÏßµÄÁ½¸ö¶àÔÂÀï·×·×¸Ä¿Ú£¬Ö§³ÖTikTokÓë±¾µØÆóÒµºÏ×÷¡£ÖÐСÆóҵЭ»áÃØÊ鳤Edy Misero³Æ£º¡°TokopediaÖ»ÔÚ¹úÄÚÊг¡ÔËÓª£¬ÕâÒâζ×ÅÕâ¸öÊг¡Ö»½ÓÊÜÀ´×ÔÓ¡¶ÈÄáÎ÷ÑǵÄÂô¼Ò£¬¶øTikTokǡǡÄܹ»°ïÖúµ±µØÖÐСÆóÒµÍØÕ¹¸ü¹ãÀ«µÄÊг¡¡£¡±²»½öÊǹٷ½£¬Ó¡ÄáÂô¼ÒÃÇÒ²ÕýÔÚÖØÐÂÆÀ¹ÀShopee¡¢TikTokºÍTokopediaÖ®¼äµÄʵÁ¦¡£´ËǰÓе÷²éÏÔʾ£¬ShopeeÒÔ82%µÄÖ§³ÖÂʳÉΪӡÄáÂô¼Ò*µçÉÌÆ½Ì¨£¬ÓÐ69%µÄÓ¡ÄáÈ˾­³£Ê¹ÓÃShopee Live£¬µ«TokopediaÒÔ44%µÄ¹ºÂòÁô´æ×ª»¯Âʳ¬¹ýShopee£¨40%£©ºÍLazada£¨11%£©Î»ÁÐ*£¬½ñÄêÉϰëÄêʹÓÃTokopedia Liv½øÐÐÖ±²¥´ø»õµÄÂô¼Òƽ¾ù½»Ò×Á¿Ïà±ÈÈ¥ÄêͬÆÚÔö³¤ÁË7±¶¶à¡£¶øTikTokÔÚÓ¡Äá×øÓµ1.25ÒÚÔ»îÓû§£¬½ñÄêÉϰëÄ꣬TikTokÈ«ÇòÖ±²¥°ñÖУ¬GMV×î¸ßµÄTop3¾ùÀ´×ÔÓ¡ÄᣬTop20ÖÐÓ¡ÄáÖ±²¥¼äÕ¼±È¸ß´ï55%¡£ShopeeµÄת»¯ºÍÁ÷Á¿Ð§¹ûÔÚTikTokÃæÇ°ÏàÐμûç©£¬ÔÚTikTok ShopЯÊÖTokopediaÖØ·µÓ¡ÄáÖ®ºó£¬Âô¼Ò»¹ÊǸüÔ¸ÒâÔÚTikTokÉÏ·¢Õ¹Ö±²¥µçÉÌÒµÎñ¡£02¡°¾ÉÍõ¡±Shopee£¬¿ªÆô½ø¹¥ÐÍ·ÀÊØÒ²ÐíÊÇÒòΪTikTok Shop¸ÄÍ·»»ÃæÖØ»ØÓ¡Äᣬ¸øÁËÈËÃÇÒ»ÖÖ¡°Õç‹Ö»Ø¹¬¡±µÄˬ¸Ð£¬Ðí¶àÈËÒѾ­°ÑTikTokµ±³ÉÁ˶«ÄÏÑǵçÉÌ´óÕ½µÄʤÀûÕߣ¬ShopeeÔò³ÉÁËÕⳡսÒÛÖÐĬÈϵÄÊä¼Ò¡£¶«ÄÏÑǿƼ¼Ñо¿¹«Ë¾ Momentum WorksµÄ Jianggan Li ÈÏΪ£¬ÊÕ¹ºTokopediaºó£¬TikTok½«°ÑShopeeÊÓΪ*³¬Ô½µÄÄ¿±ê£¬ËûÔÚһƪ·ÖÎöÎÄÕÂÖбíʾ£º¡°µ¥´¿¿¿µçÉ̲úÆ·¡¢ÔËÓªºÍÊÕÈ룬ShopeeÎÞ·¨ÕýÃæ»÷°ÜTikTok Shop¡£¡±Áíһλ·ÖÎöʦÈÏΪ£¬¼øÓÚ¿ìÊÖ¡¢TikTokµÈÉ罻ýÌåÆ½Ì¨ÉϵÄÖ±²¥µçÉÌÔö³¤ËÙ¶È¿ìÓÚ´«Í³µçÉÌÆ½Ì¨£¬Sea¿ÉÄÜ»áÔö¼ÓShopeeµÄÔËÓª·ÑÓÃÒÔº´ÎÀÊг¡·Ý¶î£¬Õâ»áµ¼ÖÂSeaµÄÀûÈóÂÊϽµ¡£¹úÄÚÒ²ÓÐýÌ峯ShopeeÁ¸²Ý²»×㣬²»Ï£ÍûÖØÐÂÏÝÈë¡°Õ½Õù¡±£¬µ«È´²»µÃ²»Õ½¡£µ«´ÓShopeeÒ»¹áµÄ¾­Óª²ßÂÔÉÏÀ´¿´£¬Shopee·Çµ«²»ÊÇÏû¼«·ÀÊØ£¬Ïà·´Ò»Ö±ºÜ¼¤½ø£¬¿°³Æ¡°¶«ÄÏÑÇç·ò¡±¡£Shopee×Ô2016Äê³ÉÁ¢Æð¾ÍÒ»Ö±·îÐС°µÍ¼ÛÓÅÏÈ£¬Á÷Á¿ÖÁÉÏ¡±µÄ²ßÂÔ£¬ÔçÆÚΪÂô¼ÒÌṩÃâÓ¶½ð¡¢ÐµêÒýÁ÷µÈ·þÎñ£¬¹ÄÀøÂô¼ÒµÍ¼Û¾ºÕù£¬Í¬Ê±¸øÐÂÓû§·¢·Å´ó¶î²¹ÌùºÍÓÅ»ÝȯʵÏÖ¸ßËÙÔö³¤£¬2017Äê¾Í³¬Ô½Lazada£¨2012Äê³ÉÁ¢£©£¬³ÉΪԽÄÏÁ÷Á¿*µÄµçÉÌÆ½Ì¨£¬2019ÄêGMVÈ«Ãæ·´³¬Lazada£¬À©ÕÅËٶȷdz£¾ªÈË¡£ÔÚÃæ¶ÔÏà¼ÌµÇ½¶«ÄÏÑǵÄÇ¿´ó¶ÔÊÖ¡ª¡ªTikTokºÍTemuʱ£¬ShopeeµÄ̬¶ÈÒ²Ò»ÏòÊÇ¡°½ø¹¥ÐÍ·ÀÊØ¡±¡£½ñÄê9Ô£¬Sea¼¯ÍÅ´´Ê¼ÈËÀîС¶«·¢²¼È«Ô±ÐÅ£¬Ìá³ö½øÈë¡°È«ÃæÕ½¶·Ä£Ê½¡±£¬Õ½¶·¶ÔÏóÆäʵ¾ÍÊÇTikTok Shop¡£È¥Äê7Ôµ×£¬ShopeeÕýʽÆô¶¯È«ÍйܷþÎñÕÐÉÌ£¬ÏòÂô¼ÒÊͳö¡°Ç°3¸öÔÂÃâÓ¶½ð¡¢50ÃÀ½ð¹ã¸æÃâ·ÑËÍ¡¢Ãâ·ÑÅàѵ¡±µÈ¶àÏîºìÀû£¬¿°³Æ¡°´ó³öѪ¡±¡£¶ø´ËǰShopeeÂô¼Ò»¹ÔÚ¸÷ÖÖÆ½Ì¨ÉÏͲÛÓ¶½ðºÍÖ§¸¶·ÑÂÊÉÏÕÇÎÊÌ⣬µ±Ê±¾ÍÓÐÂô¼ÒÈÏΪShopeeÕâÊÇÔÚÏòLazadaºÍTikTok¡°ÁÁ½£¡±¡£Shopee½ñÄêÔÚÖ±²¥µçÉÌ·½Ãæ±íÏֵøü¼Ó»ý¼«¡£¾ÝÍâý±¨µÀ£¬Shopee»á¸øÆ·ÅÆÌṩӰÏìÕßÃûµ¥£¬°ïÖúÆóÒµÁªÏµµ±µØÍøÂçºìÈË£¬Ìṩ´ó·ùÕÛ¿Û£¬ÔÚ10.10´ó´ÙÆÚ¼ä¾Ù°ìÖ±²¥ÂíÀ­ËɵȵÈ¡£TikTok ShopÔÚÓ¡Äá·¢Õ¹ÊÜ×èÆÚ¼ä£¬Shopee³Ã»ú´óÁ¿ÕÐļÊܵ½Ó°ÏìµÄTikTokÖ±²¥É̼Ò£¬Ó¡ÄáóÒײ¿³¤Zulkifli HasanÉõÖÁÔÚTikTok Shop±»·â½ûÆÚ¼ä±íʾ¡°¸ÐлShopee¡±£¬²¢ºôÓõÉ̼ҼÓÈëShopee¡£Ñо¿Êý¾ÝÏÔʾ£¬60%µÄÊÜ·ÃÕ߸üÊìϤShopee Live£¬Ïà±È֮ϣ¬¸üÊìϤTikTokµÄÊÜ·ÃÕßÖ»ÓÐ30%¡£Èç´Ë¼¤½øµÄÔö³¤²ßÂÔÒ²¸øShopeeÂñÏÂÁ˲»Ð¡Òþ»¼¡£Shopeeĸ¹«Ë¾Sea¼¯ÍŵIJƱ¨ÏÔʾ£¬Shopee×Ô³ÉÁ¢ÒÔÀ´¾ÍÒ»Ö±´¦ÓÚ¿÷Ëð״̬£¬Ö»ÄÜÓÉSea¼¯ÍŵÄÓÎÏ·ÒµÎñGarena³¤ÆÚΪÆäÊäѪ£¬µ«¸ÃÒµÎñ²¿ÃŵÄÏúÊÛ¶îÒѾ­Á¬ÐøÎå¸ö¼¾¶ÈÏ»¬£¬µØÖ÷¼ÒÒ²¿ìûÓÐÓàÁ¸ÁË£¬2022Ä꿪ʼShopee¾ÍÒ»Ö±ÃæÁÙ×Å¡°×Ô¸ø×Ô×㡱µÄKPI¡£ÔÚÕâÑùµÄ±³¾°Ï£¬È¥ÄêÄêµ×Shopee½«ÖØÐÄתÏòЧÂʺÍÓ¯ÀûÄÜÁ¦£¬ÏÈÊÇ´ó¹æÄ£È¡Ïû×¼Ô±¹¤offer²¢½øÐвÃÔ±£¬ËæºóÏà¼ÌÍ˳ö·¨¹ú¡¢Î÷°àÑÀ¡¢²¨À¼¡¢°¢¸ùÍ¢µÈ¡°·ÇºËÐÄÊг¡¡±£¬Ï÷¼õÓªÏúÖ§³ö²¢µ÷Õûƽ̨Ӷ½ð·ÑÂÊ£¬ÒÔÍÆ¶¯ÀûÈóÔö³¤¡£È»¶øÔÚShopee½øÈë¡°È«ÃæÕ½¶·Ä£Ê½¡±Ö®ºó£¬Sea½ñÄêµÚÈý¼¾¶ÈÔٴγöÏÖ1.439ÒÚÃÀÔªµÄ¼¾¶ÈÐÔ¿÷Ëð£¬ÏúÊÛºÍÓªÏú³É±¾¸ß´ï9.18ÒÚÃÀÔª£¬ÓëÉϸö¼¾¶ÈÏà±È¼¸ºõ·­±¶£¬Êµ¼Ê¾ÍÊÇÓÖÒ»´Îͨ¹ý¡°ÉÕÇ®¡±»»È¡ÐµÄÔö³¤»ú»á£¬µ«Ð§¹û²¢²»ÀíÏ롪¡ªGMVͬ±ÈÔö³¤5%£¬¶©µ¥Á¿Í¬±ÈÔö³¤13%£¬µ«Êµ¼Ê½»¸¶GMV½öÌá¸ßÁË2%£¬¿Íµ¥¼Ûͬ±È´ó·ùϽµ7%£¬×ÜÌåÀ´¿´Ôö³¤²¢²»ÁÁÑÛ£¬¿÷ËðÈ´Ô¶³¬Ô¤ÆÚ¡£¾¡¹ÜÈç´Ë£¬Shopee»¹ÊÇÑ¡ÔñÔÚÍú¼¾ÖزÖÖ±²¥µçÉÌ£¬ÔÚɹ˫11³É¼¨µ¥µÄʱºò£¬Shopee¾Í×ÅÖØÇ¿µ÷ÁËÖ±²¥Õ½¼¨£ºShopee LiveÀۼƹۿ´Á¿´ï67ÒÚ£¬¶à¸öÆ·ÅÆÊµÏÖ¡°±¬µ¥¡±£¬ÆäÖа²Ì¤£¨ANTA£©µ±ÌìȫվµãµêÆÌÏúÁ¿´ïµ½ÁËÆ½ÈÕµÄ46±¶£¬µç×Ó¡¢Ê±ÉС¢¿ìÏû¡¢Éú»îÀàËÄ´óÆ·ÀàÏúÁ¿¾ù³É±¶Ôö³¤¡£Í¬Ê±£¬ShopeeÔںųơ°¿ç¾³µçÉÌ×îºóһƬÀ¶º£¡±µÄÀ­ÃÀÊг¡ÒÀÈ»ÔÚ¼ÓËÙ¿ñ±¼£¬Ðû²¼Æäƽ̨±¾µØ»¯ÂÄÔ¼ÏîÄ¿ÔÙ¶ÈÀ©Õ¹£¬ÔÚ°ÍÎ÷¡¢Ä«Î÷¸ç¡¢ÖÇÀû¡¢¸çÂ×±ÈÑÇËÄ´óÀ­ÃÀÕ¾µãÍÆ³öµÚÈý·½²ÖÂÄԼģʽ¡£¶«ÄÏÑÇÊг¡¾ºÕù¼Ó¾ç£¬ShopeeÐèÒªÏòÍâѰÕÒеÄÔö³¤µã¡£Shopee´ÓÀ´¶¼²»Ö»°²ÓÚ¡°¶«ÄÏÑǵçḚ́ÔÖ÷¡±µÄÉí·Ý£¬Î´À´ºÜÓпÉÄܳÉΪTikTok¡¢ËÙÂôͨ¡¢TemuµÈƽ̨µÄÈ«Çò»¯¾ºÕù¶ÔÏó¡£03¶«ÄÏÑǵçÉÌ´óÕ½¸Õ¸Õ¿ªÊ¼¾Í¶«ÄÏÑÇÊг¡·Ý¶îÀ´¿´£¬2022ÄêTikTok´óÔ¼Õ¼¾ÝÁË4.4%µÄÊг¡·Ý¶î£¬¶øShopeeÕ¼±È47.9%£¬LazadaºÍTokopedia·Ö±ðÕ¼±È20.1%ºÍ18.4%£¬°üÀ¨ÑÇÂíÑ·¡¢Bukalapak¡¢Tiki¡¢BlibliÔÚÄ򵀮äËû¶«ÄÏÑǵçÉÌÆ½Ì¨×ܹ²Õ¼±ÈÔ¼10%¡£ÕâÏÔÈ»²»ÊǶ«ÄÏÑǵçÉÌÊг¡×îºóµÄ¸ñ¾Ö¡£Âó¿ÏÎýÊý¾ÝÏÔʾ£¬¶«ÄÏÑǵçÉÌÉøÍ¸ÂʽöΪ20%£¬ÈÔÊÇÀ¶º£Ò»Æ¬£¬ÕýÊÇÊʺϡ°²ÝçӢÐÛ¡±µ®ÉúµÄ½×¶Î£¬ÈÔÈ»³äÂú±äÊý£¬Ã»ÓÐÈËÄܹ»ÏÖÔÚËø¶¨Ê¤¾Ö¡£ÒÔShopee¡¢LazadaΪ´ú±íµÄ¶«ÄÏÑÇÀÏÅÆµçÉÌËäÈ»¸ù»ùÉîºñ£¬µ«ÒѾ­³öÏÖÏúÊÛÆ£Èí£¬Ð¿ÍÔö³¤·Å»ºµÄÇ÷ÊÆ¡£¾ÝÊý¾Ý·ÖÎöÍøÕ¾SimilarwebµÄÊý¾Ý£¬11Ô·ÝLazada¸÷Õ¾µãÍøÕ¾×Ü·ÃÎÊÁ¿Îª1.476ÒÚ£¬½ÏÉÏÔÂϽµ3.8%£»Shopee¸÷Õ¾µãÍøÕ¾×Ü·ÃÎÊÁ¿Îª5.652 ÒÚ£¬½ÏÉÏÔÂϽµ1%¡£¶øTikTok½ñÄêµÄÄ¿±êÊǽ«GMVÌá¸ß3-4±¶£¬Ô¤¼ÆÊг¡·Ý¶îԼΪ13%-14%£¬Ãæ¶ÔÕâÑùÀ´ÊÆÐÚÐڵľºÕù¶ÔÊÖ£¬ShopeeºÍLazada½¹ÂÇÒѾ­°ÚÔÚÁËÃ÷ÃæÉÏ¡£ÈÕǰ°¢ÀïÔÙÏòLazada×¢×Ê6.34ÒÚÃÀÔª£¬ËãÉÏ´ËǰµÄÁ½±ÊÈÚ×Ê£¬½ñÄêLazadaÒѾ­»ñµÃÁ˰¢Àï18ÒÚÃÀÔªµÄ×¢×Ê£¬×¢×ʹæÄ£ºÍƵÂÊÔ¶³¬ÍùÄê¡£¶øÒÔTikTok ShopΪ´ú±íµÄºóÀ´ÕßËäÈ»Ôö³¤¾ªÈË£¬µ«ÆäµçÉÌÉú̬ÈÔÓÐǷȱ¡£Âô¼Ò¶ÔÐÂìØ±íʾ£º¡°ËäÈ»TikTokÔÚÄÚÈݲãÃæ·Ç³£À÷º¦£¬µ«¸ú´«Í³µçÉÌÏà±ÈÉÌÒµ¹¦ÄÜ»¹²»¹»½¡È«£¬ÓÈÆäÊܿ羳֧¸¶Êø¸¿¡£¡±Í¬Ê±Ó¡ÄáÕþ¸®¶ÔTikTok ShopµÄ¹ËÂÇÈÔδÍêÈ«Ïû³ý£¬ÈÕǰ£¬Ó¡ÄáºÏ×÷ÉçºÍÖÐСÆóÒµ²¿ÒÑÏòTikTok·¢³öÑÏÀ÷¾¯¸æ£¬ÒªÇóÆä×ñÊØ½ûÖ¹É罻ýÌåÆ½Ì¨Ìṩµç×ÓÉÌÎñ½»Ò׵Ĺ涨£¬ÒòΪÉÌÎñ²¿·¢ÏÖTikTok ShopÖØÐÂÍÆ³öºó¡°Ã»ÓÐÖØ´ó±ä»¯¡±¡£¼´±ãTikTokÔÚÓ¡Äá¿ÉÒÔͨ¹ýÓëTokopediaµÄºÏ×÷£¬ÔÚÊг¡¹æÄ£ºÍ»ù´¡½¨ÉèÉÏ¡°³­½üµÀ¡±¸Ï³¬Shopee¡¢Lazada£¬µ«¶«ÄÏÑDz¢²»ÊǸö¡°´óһͳ¡±Êг¡£¬Î´À´Í¬ÑùµÄÇé½Ú»òÐí»¹»áÔÚ·ÆÂɱöµÈÆäËû¶«ÄÏÑǹú¼ÒÔÙ´ÎÉÏÑÝ£¬TikTokȴûÓÐÄÇô¶àTokopedia¿ÉÒÔÊÕ¹º£¬×îÖÕ»¹ÊÇÒª×Ô¼ºÒ»µãµã²¹×ã¶Ì°å¡£¶ø·ÅÑÛÈ«Çò£¬±¾ÍÁµçÉÌÆ½Ì¨´ÓÀ´¶¼ÊÇÊг¡²©ÞĵÄÖ÷ÒªÕóÓªÖ®Ò»£¬·¨¹úµÄCdiscount¡¢¶íÂÞ˹µÄwildberries¡¢º«¹úµÄCoupang¡­¡­Ã¿¸ö¹ú¼Ò¶¼»á³öÏÖ×Ô¼ºµÄ±¾ÍÁ°ÔÖ÷£¬ÍâÀ´µçÉÌÆ½Ì¨Ò²Ò»Ö±¶¼ÊÇÒÔ¡°öóÓ㡱µÄÐÎÏó³öÏÖ£¬Ä¿µÄ´ÓÀ´¶¼²»ÊÇÍ̲¢Õû¸öÊг¡£¬¶øÊÇÍÆ¶¯Êг¡¾ºÕù½øÈëÏÂÒ»¸ö½×¶Î¡£µçÉÌÊг¡´ÓÀ´¶¼²»ÐèҪͳÖÎÕߣ¬Êг¡ÐèÒª¾ºÕù£¬µ«¾ºÕù²»ÊÇΪÁ˾öÉúËÀ£¬¶øÊÇÔÚ¾ºÕùÖÐÕÒµ½×Ô¼ºµÄ·¢Õ¹Â·ÏߺÍÏû·ÑȺÌå¡£ÎÞÂÛÊг¡·¢Õ¹µ½ºÎÖ̶ֳÈ£¬Ã»ÓеçÉÌÆ½Ì¨Äܹ»ÕõËùÓÐÈ˵ÄÇ®£¬µ«ËùÓеçÉÌÆ½Ì¨¶¼ÄÜÕõµ½×Ô¼º¸ÃÕõµÄÇ®¡£ ¡¾±¾ÎÄÓÉͶ×ʽçºÏ×÷»ï°é΢ÐŹ«ÖںţºÐÂìØÊÚȨ·¢²¼£¬±¾Æ½Ì¨½öÌṩÐÅÏ¢´æ´¢·þÎñ¡£¡¿ÈçÓÐÈκÎÒÉÎÊ£¬ÇëÁªÏµ£¨editor@zero2ipo.com.cn£©Í¶×ʽ紦Àí¡£Î人ÁÙ¿Õ¸Û²úÒµ·¢Õ¹»ù½ðÄâ³ö×ÊÒ»Ö§ÏȽøÖÆÔì²úÒµ»ù½ð

    ±à¼­-ÑîÓ±,

    ²ÆË°ÐÂÎÅ

    ¸ü¶à >>

    ÐÐҵ˰ÊÕ

    ¸ü¶à >>

    ÐÐÒµÐÅÏ¢

    ¸ü¶à >>